Guy Kawasaki is a Twitter and social media expert. He's the founder of Alltop, the online magazine rack (which I use as my homepage). At the world's largest consumer electronics tradeshow (CES), Guy gave a presentation entitled "The Art of Innovation" where he outline eleven key ideas. 1. Make Meaning - great marketing campaigns strike an emotional, real connection with people 2. Make Mantra - can you boil down what you are trying to communicate into a simple phrase like Wendy's, Nike, or eBay? 3. Jump to the Next Curve - Ice 1.0 was Harvest, Ice 2.0 was a Factory, Ice 3.0 was a Fridge 4. Roll the Dice - Deep, Intelligent, Complete, Elegant 5. Don't Worry Be Crappy 6. Let 100 Flowers Blossom 7. Polarize People 8. Churn, Baby, Churn - go against the flow 9. Niche Thyself - there is a place where value and uniqueness can coexist in excellence 10. Follow 10-20-30 Rule Read more...